PORTFOLIO
AMAZON LISITING OPTIMIZATION
WHAT'S INCLUDED
A full listing optimization includes SEO Keywords and Creative Product Copy, Thumbnails, A+ Content (also called EBC or Enhanced Brand Content), and Amazon Storefront. Collectively, these elements are critical for sellers looking to drive conversions and increase sales.
The most important aspects we analyze to ensure your listing page is set for success include:
- Unique Selling Proposition
- Key benefits of your product or service
- Product Images
- Hero Shot (Image or video showingcontext of use)
- Product Description
- Reviews
- Price Point
The information on this page, from thumbnails down to A+ Content is designed with strategically placed images and text to enhance the shopping experience and ultimately lead to a purchase decision.
It’s the seller’s opportunity to engage potential customers and guide them through a branded shopping experience.
When a listing optimization is done well, sellers will notice the following benefits:
- Tailors brand experience and positions products to your target audience
- Displays products in a clear & engaging way
- Helps potential customers understand product’s unique features and intended use
- Addresses the most common concerns and answers questions
- Establishes your brand
- Features the most compelling selling points, graphics, and calls to action
AMAZON LISTING IMAGES DESIGNED
Customers rely heavily on product images to make their buying decisions. Basic product images that showcase multiple angles simply aren’t cutting it anymore. Missing the opportunity to engage buyers with information-rich, beautiful, and high-quality images can spell disaster for Sellers, no matter how big the brand is.
Product images are the first module to appear on-screen while using the Amazon mobile app. Because of this, Launch n Ads emphasizes the importance of visuals in our approach to optimization.
Our in-house creative team works to arm clients with meticulously made, on-brand images that quickly communicate product benefits.
Main Images
Infographic
AMAZON A+ / EBC CONTENT DESIGN
In the EBC’s we create for clients at Launch n Ads, each module serves a different purpose. We use every element of the EBC to present information about your products and brand that we couldn’t cover in thumbnails and bullets.
EBC’s may include callouts, breakdowns, comparison charts, detailed brand information (including about us, brand story, and mission information), and more.
AMAZON BRAND STORE DESIGN
Although there are store templates available to create your own store, optimizing an Amazon Storefront that converts requires expert design, branding, strategic organization, and insight for customer experience.
We perform a brand analysis to determine the most effective pages and content to include in your store to tell your brand story and highlight the product’s unique features and selling points.
BEFORE
AFTER
